The Hotel Networks

The Hotel Networks delivers nine national cable networks (Fox News, MSNBC, CNBC, The Weather Channel, A&E, National Geographic, CourtTV, The Biography Channel and The History Channel International) into 325,000+ Upscale / Business class hotel rooms. THN sells the national and local advertising avails across their network partners (the THN Superblock) and provides a robust VOD platform in partnership with parent company On Command in a section called FreeViews.

The hotel’s on-demand menu system offers an engaged and captive audience searching for video content to watch on their own time. Marketers with compelling content can capture these consumers with a measurable media platform. The FreeViews section in the on-demand system serves as a rich library of informative and compelling content that can enhance the guests’ viewing experience. With millions of upscale, hard to reach consumers actively engaging in the selection of content to view, marketers can capitalize on that mindset with their message.

Schedule Deliverables

  • Exclusive Sponsorship within Kiplinger’s Money Power VOD channel in 400,000 upscale hotel rooms across the US
  • Kiplinger’s will provide (4) 2:00 pieces video content on 4 topics that strategically fit with advertisers’ messaging
  • Opening and closing audio and logo placement in all pieces and ad insertion in each piece
  • Includes all production costs
  • OnCommand captures real time data that THN reports to advertiser monthly including: total views of each piece of content, average length of view, total time spent and top hotel performance

Plus:

  • Guaranteed Media Schedule on THN’s 9 Network Superblock
  • 12 Month :30 Media schedule across THN 9-network Superblock in a rich mix of dayparts (Guaranteed by Nielsen)
  • 12 month schedule of :30 Branded Promotional Units to drive viewers to the VOD content.

Optional:

  • Print Insertions in Kiplinger’s Personal Finance Magazine
  • 12x full page 4-color insertions (1 per month)
  • $130,000 Net per month for both Print & VOD

Investment: $100,000 net per month